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Creating large scale pullup banners with everything easy for the audience to take in at a glance. Keeping them simple and appropriate to the nature of the business by applying the fundamental principles of banner design: Colour usage, Text/Fonts, Images/Graphics, Brand Identity, Audience in mind, and Placement of the banner.
Keeping things short and simple!
Creating effective and attractive compositions by keeping the fundamental principles of design in mind, wherever possible: Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement, and last but certainly not the least White Space.
Helping viewers understand the message always!
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